{"business":{"id":"0fb711cb-214e-4013-a79b-09dd47c3dfcc","name":"Base Salon","slug":"base-salon-chicago-il","description":"Elevated West Loop hair salon founded in 2016 by Krysta Rojas. Specializes in precision cuts, color (blonding), extensions, formaldehyde-free Brazilian Blowout treatments, and bridal styling. Featured in InStyle, Byrdie, and Sunday Edit. Loyalty program available.","shortDescription":"West Loop salon — cuts, blonding, extensions, Brazilian Blowout","website":"https://www.basesalonchicago.com/","yearEstablished":2016,"priceLevel":"$$$$"},"location":{"address":"31 N Morgan St, Chicago, IL, 60607","addressLine2":null,"city":"Chicago","state":"IL","zip":"60607","phone":"(312) 967-2947","latitude":"41.8827466","longitude":"-87.6517684","lastVerifiedAt":"2026-05-01T16:30:45.802Z"},"socials":[],"types":["Hair Salon"],"services":[{"name":"Haircut","category":"Cuts","priceCents":null,"priceType":"fixed","durationMinutes":null},{"name":"Color","category":"Color","priceCents":null,"priceType":"fixed","durationMinutes":null},{"name":"Highlights / Blonding","category":"Color","priceCents":null,"priceType":"fixed","durationMinutes":null},{"name":"Balayage","category":"Color","priceCents":null,"priceType":"fixed","durationMinutes":null},{"name":"Hair Extensions","category":"Extensions","priceCents":null,"priceType":"fixed","durationMinutes":null},{"name":"Brazilian Blowout (Formaldehyde Free)","category":"Treatment","priceCents":null,"priceType":"fixed","durationMinutes":null},{"name":"Blowout","category":"Style","priceCents":null,"priceType":"fixed","durationMinutes":null},{"name":"Bridal Hair","category":"Bridal","priceCents":null,"priceType":"fixed","durationMinutes":null}],"faqs":[],"staff":[{"name":"Krysta Rojas","title":null,"specialties":null},{"name":"Vanessa","title":null,"specialties":null},{"name":"Melissa","title":null,"specialties":null},{"name":"Emerson","title":null,"specialties":null}],"attrs":[{"key":"by_appointment_only","value":"true"},{"key":"small_business","value":"true"},{"key":"loyalty_program","value":"true"}],"photos":[],"hours":null}