{"business":{"id":"d078cc48-6b60-4e86-9379-b03568a2934e","name":"Tuft","slug":"tuft-new-york-ny","description":"New-concept barbershop in SoHo putting a modern edge on classic men's styles. Fine men's haircuts with quality service and good conversation.","shortDescription":"New York City salon with a curated, modern approach to hair","website":"https://tuft.nyc","yearEstablished":null,"priceLevel":"$$$"},"location":{"address":"243 Mulberry St, New York, NY, 10012","addressLine2":null,"city":"New York","state":"NY","zip":"10012","phone":"(212) 519-7189","latitude":"40.7229400","longitude":"-73.9960666","lastVerifiedAt":"2026-04-12T22:23:12.418Z"},"socials":[{"type":"instagram","value":"https://www.instagram.com/tuft.nyc"},{"type":"facebook","value":"https://www.facebook.com/tuft.nyc/"}],"types":["Barber Shop"],"services":[{"name":"Haircut","category":"Cuts","priceCents":8000,"priceType":"starting_at","durationMinutes":null},{"name":"Long Length Cut","category":"Cuts","priceCents":10000,"priceType":"starting_at","durationMinutes":null},{"name":"Fade","category":"Cuts","priceCents":6800,"priceType":"starting_at","durationMinutes":null},{"name":"Buzz Cut","category":"Cuts","priceCents":3800,"priceType":"starting_at","durationMinutes":null},{"name":"Beard Trim","category":"Beard","priceCents":3800,"priceType":"starting_at","durationMinutes":null},{"name":"Steam Shave","category":"Shaves","priceCents":6800,"priceType":"starting_at","durationMinutes":null},{"name":"Tape-Up","category":"Cuts","priceCents":4800,"priceType":"starting_at","durationMinutes":null},{"name":"Line-Up","category":"Trims","priceCents":2800,"priceType":"starting_at","durationMinutes":null},{"name":"Back & Sides","category":"Cuts","priceCents":4800,"priceType":"starting_at","durationMinutes":null},{"name":"Gloss + Tone","category":"Color","priceCents":9000,"priceType":"starting_at","durationMinutes":null},{"name":"Bleach + Tone","category":"Color","priceCents":18000,"priceType":"starting_at","durationMinutes":null},{"name":"Highlight","category":"Color","priceCents":9000,"priceType":"starting_at","durationMinutes":null}],"faqs":[],"staff":[],"attrs":[{"key":"by_appointment_only","value":"true"},{"key":"small_business","value":"true"}],"photos":[],"hours":{"monday":{"open":"09:00","close":"21:00"},"tuesday":{"open":"09:00","close":"21:00"},"wednesday":{"open":"09:00","close":"21:00"},"thursday":{"open":"09:00","close":"21:00"},"friday":{"open":"09:00","close":"21:00"},"saturday":{"open":"10:00","close":"18:00"},"sunday":{"open":"10:00","close":"18:00"}}}